As Water Street’s Director of Marketing, Mary manages the firm’s global marketing activities, market analysis, and lead nurture strategy directly supporting the firm’s efforts to grow marketing-qualified leads.
Mary joined Water Street from CEB, where she engaged senior level executives with insight based content through multi-channel marketing campaigns. From strategy to implementation and analysis she supported lead generation goals through a combination of email marketing, digital marketing, and direct mail marketing. Prior to working at CEB, she was a Global Equities Business Services Analyst at Deutsche Bank in London managing monthly reporting and risk analysis.
Mary is a graduate of Wake Forest University, with a major in Economics. She studied abroad in Venice, Italy.